Innovation glossary · taught inside Certificate in Innovation

What is Lateral Thinking?

A method of solving problems using an indirect and creative approach, typically viewing the problem in a new and unusual light. Unlike vertical thinking, which follows logical steps, lateral thinking encourages breaking free from conventional patterns to discover unexpected solutions and insights that traditional analysis might overlook.

2540%salary premium for certified Innovation capability
2.7xfaster promotion for certified professionals
4.9learner rating on the parent programme
20days to your first credential
The definition

Lateral Thinking,
explained properly.

Not a flashcard answer — the working meaning, where you'll meet it, and why professionals who use it precisely get taken more seriously.

A method of solving problems using an indirect and creative approach, typically viewing the problem in a new and unusual light. Unlike vertical thinking, which follows logical steps, lateral thinking encourages breaking free from conventional patterns to discover unexpected solutions and insights that traditional analysis might overlook.

Understanding Lateral Thinking on paper is one thing — using it confidently at work is another. In professional settings, this is the kind of term that separates people who talk about Innovation from people who are trusted to make decisions in it. Recruiters and managers listen for it in interviews, and colleagues notice immediately whether you use it precisely or vaguely.

At OnlineUni, Lateral Thinking is taught inside the module “Creative Problem Solving Techniques” of Certificate in Innovation, where it is placed in its full working context — applied to real Innovation scenarios, not memorised in isolation.

Employer demand for Innovation skills — indexed growth since 2019
Indicative index of skill mentions in professional job postings (2019 = 1)
20191x20201.3x20212x20222.8x20234.2x20246x20258.5x202611.5x
Your move

What mastering it
is worth.

Learning terms one definition at a time builds vocabulary. Completing the programme builds what employers pay for: certified capability.

Certified professionals are promoted faster, shortlisted more often and paid a documented premium over equally experienced but uncertified colleagues — and the premium compounds with seniority, so the earlier you certify, the longer it pays.

Fluency, not flashcards

Lateral Thinking and every related concept taught in working context, so you can use them under pressure.

A verifiable credential

A shareable digital certificate in Innovation for LinkedIn and your CV the day you pass.

Salary leverage

Certified Innovation capability is exactly what the uplift figures here are paid for.

Momentum

Self-paced, online, from £79 — most learners finish their first certificate within two months.

Typical salary uplift after completing a professional certificate
Indicative ranges from published continuing-education salary studies, by career stage
Entry level+18%Mid-career+26%Senior+31%Leadership+38%
The programme where Lateral Thinking lives

Certificate in Innovation

A self-paced online Certificate programme with 3 modules, an online assessment and a verifiable digital certificate you can share on LinkedIn the day you pass.

  • 4,062 professionals enrolled
  • 4.9★ learner rating
  • Study from anywhere · no fixed timetable
  • Fast-track option: finish in as few as 20 days
£199 £79
View programme → Enrol now 🔒 Secure checkout · ⚡ Instant access
Keep reading

More terms from
this glossary.

Every term below is taught inside the same programme — read them all free, then study them properly.

Stop looking terms up. Start being the one who explains them.

Certificate in Innovation covers Lateral Thinking and everything around it — from £79, entirely online.

Momentum is the rarest thing in professional learning.

You have it today. Most people never get it back once they've let it go.

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