Storyboard18 · 16 Sep, 05:03 · Artificial Intelligence briefing

19% of India’s work-related AI use comes from creative jobs: Google AI & Economy ATLAS

A recent report by Google AI and Economy ATLAS reveals that creative professions account for 19% of work-related artificial intelligence usage in India.

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The briefing

The story
in brief.

What happened, who it affects, and why it landed on our intelligence desk — in plain English, sixty seconds or less.

A recent report by Google AI and Economy ATLAS reveals that creative professions account for 19% of work-related artificial intelligence usage in India. This statistic highlights the significant integration of generative tools within design, media, and content sectors. The data suggests that creative roles are adopting AI at a higher rate than many other industries, fundamentally altering workflows in these fields. For professionals, this indicates a shift where AI acts as a collaborative partner rather than a replacement, demanding new competencies in prompt engineering and digital asset management to maintain productivity and innovation.

Employer demand for AI in Film And Media skills — indexed growth since 2019
Indicative index of skill mentions in professional job postings for the field this story moves (2019 = 1)

Your move

What this means
for your career.

Every headline redistributes opportunity. Here is who this one rewards — and how to be on the right side of it.

This data signals that AI proficiency is no longer optional for creative professionals; it is a core competency. You must prioritise learning how to direct AI tools effectively to enhance your output quality and speed. Skills in prompt engineering, digital asset management, and AI ethics will rise in value immediately. If you work in marketing, design, or media, you should audit your current workflow to identify repetitive tasks suitable for automation. Invest time in mastering generative AI platforms relevant to your niche. By integrating these tools now, you position yourself as an innovator rather than a victim of technological change. Stay adaptable, focus on human-centric creativity that AI cannot replicate, and demonstrate measurable efficiency gains in your projects to secure career advancement.

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Indicative salary uplift in the fields matched to this story
Indicative ranges from published continuing-education salary studies, by field — each field is a recommended course below

Matched to this story

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