pymnts.com · 3 Sep, 08:03 · Artificial Intelligence briefing

72% of UAE Shoppers Used AI for Their Latest Purchase

Recent data from pymnts.com indicates that 72% of shoppers in the United Arab Emirates utilised artificial intelligence tools during their most recent purchasing journey.

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The briefing

The story
in brief.

What happened, who it affects, and why it landed on our intelligence desk — in plain English, sixty seconds or less.

Recent data from pymnts.com indicates that 72% of shoppers in the United Arab Emirates utilised artificial intelligence tools during their most recent purchasing journey. This significant adoption rate highlights a rapid shift in consumer behaviour, where AI assistance is no longer a niche preference but a mainstream expectation. For professionals, this statistic underscores the accelerating integration of intelligent systems into daily commercial activities, signalling that AI-driven decision support has become a standard component of the modern retail and service landscape across the region.

Employer demand for AI in E-Commerce skills — indexed growth since 2019
Indicative index of skill mentions in professional job postings for the field this story moves (2019 = 1)

Your move

What this means
for your career.

Every headline redistributes opportunity. Here is who this one rewards — and how to be on the right side of it.

This shift demands that you adapt your skill set immediately. If you work in marketing, e-commerce, or customer experience, you must master AI tools to interpret consumer intent and personalise interactions at scale. Professionals in product development should prioritise integrating AI interfaces, as users now expect seamless, intelligent guidance. You should audit your current workflow to identify where AI can enhance efficiency or decision-making. Upskill in data literacy and AI strategy to remain relevant. Ignoring this trend risks obsolescence, as organisations will prioritise staff who can leverage these technologies to drive engagement and conversion. Start experimenting with AI assistants today to understand their practical applications in your specific role.

For this story, the fields that convert it into pay are AI in E-Commerce, Digital Marketing, AI Strategy and Data Science — exactly the programmes matched below. The chart shows the indicative salary uplift certified professionals report in each of those fields; every one of them is a click away, from £79, finishing in as few as 20 days.

Indicative salary uplift in the fields matched to this story
Indicative ranges from published continuing-education salary studies, by field — each field is a recommended course below

Matched to this story

Enrol in these
to benefit.

These programmes position you for exactly this shift — online, self-paced, and finishing with a verifiable certificate you can share the day you pass.