Yahoo Finance · 22 Oct, 09:00 · Finance briefing

72% of U.S. travelers would pay up for paranormal experiences — more than half seek contact with 'the other side'

Recent market research indicates that seventy-two percent of United States travellers are willing to incur additional costs for paranormal experiences.

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The briefing

The story
in brief.

What happened, who it affects, and why it landed on our intelligence desk — in plain English, sixty seconds or less.

Recent market research indicates that seventy-two percent of United States travellers are willing to incur additional costs for paranormal experiences. Furthermore, more than half of these individuals actively seek contact with the afterlife. This data, reported by Yahoo Finance, highlights a significant shift in consumer preferences within the travel sector. It suggests a growing demand for niche, experience-based tourism products that cater to spiritual or supernatural interests. Professionals in the hospitality and tourism industries must note this emerging trend, as it represents a substantial revenue opportunity. The findings underscore the importance of understanding evolving customer motivations beyond traditional leisure activities, pointing towards a market segment that values unique, emotionally resonant encounters over standard amenities.

Employer demand for Tourism And Hospitality skills — indexed growth since 2019
Indicative index of skill mentions in professional job postings for the field this story moves (2019 = 1)

Your move

What this means
for your career.

Every headline redistributes opportunity. Here is who this one rewards — and how to be on the right side of it.

You must recognise that niche tourism segments are expanding rapidly. This trend signals a clear demand for specialised experiences in the hospitality sector. Professionals in tourism and hospitality management should prioritise skills in experiential design and customer psychology. Understanding the motivations behind such unique requests allows you to tailor services effectively. You should analyse consumer behaviour data to identify similar emerging preferences. Smart professionals will integrate these insights into broader marketing strategies, ensuring their offerings resonate with specific audience desires. Focus on developing packages that blend traditional travel with novel, high-value experiences. By anticipating these shifts, you position yourself as a forward-thinking leader capable of driving revenue through innovation. Ignoring such granular consumer trends may leave your organisation behind in a competitive market.

For this story, the fields that convert it into pay are Tourism And Hospitality, Psychology, Strategic Marketing and Consumer Behaviour Analysis — exactly the programmes matched below. The chart shows the indicative salary uplift certified professionals report in each of those fields; every one of them is a click away, from £79, finishing in as few as 20 days.

Indicative salary uplift in the fields matched to this story
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Matched to this story

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