LBB - Little Black Book · 19 Oct, 00:05 · Business briefing

72andSunny Appoints Sydney and Singapore ECDs — LBB

Global creative agency 72andSunny has appointed new Executive Creative Directors for its Sydney and Singapore offices.

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The briefing

The story
in brief.

What happened, who it affects, and why it landed on our intelligence desk — in plain English, sixty seconds or less.

Global creative agency 72andSunny has appointed new Executive Creative Directors for its Sydney and Singapore offices. This strategic hiring signals the firm’s commitment to strengthening its Asian presence and local creative leadership. The moves aim to deepen regional client relationships and enhance campaign output across key markets. For industry observers, this reflects a broader trend of global agencies investing in local talent to drive culturally resonant work. The appointments underscore the importance of regional expertise in maintaining competitive advantage within the international advertising sector. Professionals should note how leading firms are prioritising localised creative direction to meet diverse market demands effectively.

Employer demand for Strategic Marketing skills — indexed growth since 2019
Indicative index of skill mentions in professional job postings for the field this story moves (2019 = 1)

Your move

What this means
for your career.

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This expansion highlights the growing premium on regional creative leadership. If you aspire to senior roles in global agencies, you must demonstrate deep cultural fluency alongside strategic vision. Your ability to navigate local nuances while maintaining brand consistency will define your value. Focus on developing cross-cultural communication and team management skills. Engage with local industry networks in emerging markets to build relevant relationships. Consider upskilling in strategic marketing to understand how creative integrates with broader business goals. Monitor how global brands adapt messaging for Asian audiences. By positioning yourself as a bridge between global strategy and local execution, you become indispensable. Start documenting your experience in multicultural projects to showcase this versatility to potential employers.

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Indicative salary uplift in the fields matched to this story
Indicative ranges from published continuing-education salary studies, by field — each field is a recommended course below

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