orfonline.org · 7 Oct, 10:40 · Artificial Intelligence briefing

AI, Deepfakes and the Limits of India’s Personality Rights Framework

Recent analysis highlights significant gaps in India’s legal framework regarding personality rights amidst the rapid proliferation of AI and deepfake technologies.

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The briefing

The story
in brief.

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Recent analysis highlights significant gaps in India’s legal framework regarding personality rights amidst the rapid proliferation of AI and deepfake technologies. The report indicates that current laws struggle to adequately protect individuals from non-consensual digital manipulation and identity theft. This regulatory ambiguity creates uncertainty for content creators, celebrities, and ordinary citizens alike. As synthetic media becomes increasingly indistinguishable from reality, the absence of robust statutory protections raises serious concerns about privacy violations and reputational damage. The piece underscores the urgent need for legislative updates to address these emerging technological challenges effectively.

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Your move

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This development signals that understanding digital rights and ethical AI deployment is no longer optional; it is a critical career competency. Professionals in media, legal compliance, and technology must now prioritise knowledge of data privacy and intellectual property laws. You should assess your current role’s exposure to synthetic media risks. If you work in content creation or brand management, upskill in verifying digital authenticity and managing reputational crisis. Smart professionals will proactively learn about emerging regulatory frameworks to advise their organisations on risk mitigation. Ignoring this shift leaves you vulnerable to legal liabilities and ethical pitfalls. Focus on building expertise in ethical governance to position yourself as a trusted advisor in an era where digital identity is increasingly fragile and contested.

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