Emirates 24|7 · 17 Sep, 18:09 · Technology briefing

AI preparedness essential as technology reshapes media, society: Abdulla Al Hamed

Abdulla Al Hamed asserts that AI preparedness is critical as technology fundamentally reshapes media and society.

What it means for you ↓ Courses for this story

30%premium for professionals who pair domain skills with tech fluency

3.5xfaster skill turnover — staying current is the moat

74%of employers fund staff who self-start upskilling

20days to your first credential

The briefing

The story
in brief.

What happened, who it affects, and why it landed on our intelligence desk — in plain English, sixty seconds or less.

Abdulla Al Hamed asserts that AI preparedness is critical as technology fundamentally reshapes media and society. This perspective highlights the urgent need for organisations and individuals to adapt to rapid technological shifts. The commentary suggests that ignoring these developments poses significant risks to professional relevance and organisational resilience. For working professionals, this signals a broader industry consensus that digital literacy and strategic AI integration are no longer optional but essential components of modern business operations and societal engagement.

Employer demand for AI Strategy skills — indexed growth since 2019
Indicative index of skill mentions in professional job postings for the field this story moves (2019 = 1)

Your move

What this means
for your career.

Every headline redistributes opportunity. Here is who this one rewards — and how to be on the right side of it.

You must treat AI literacy as a core professional competency, not a niche technical skill. Roles requiring critical thinking, strategic oversight, and ethical decision-making will rise in value, while routine tasks face automation. Pay close attention if you work in media, communications, or any sector relying on content creation and audience engagement. A smart professional would immediately audit their current workflow for AI integration opportunities. Prioritise understanding how AI alters consumer behaviour and content distribution. Do not wait for formal training; start experimenting with relevant tools today. Focus on developing skills that complement machine efficiency, such as nuanced strategy and human-centric design, to remain indispensable in an increasingly automated landscape.

For this story, the fields that convert it into pay are AI Strategy, AI in Film And Media, Digital Marketing and Artificial Intelligence — exactly the programmes matched below. The chart shows the indicative salary uplift certified professionals report in each of those fields; every one of them is a click away, from £79, finishing in as few as 20 days.

Indicative salary uplift in the fields matched to this story
Indicative ranges from published continuing-education salary studies, by field — each field is a recommended course below

Matched to this story

Enrol in these
to benefit.

These programmes position you for exactly this shift — online, self-paced, and finishing with a verifiable certificate you can share the day you pass.