Campaign Middle East · 16 Oct, 10:25 · Artificial Intelligence briefing

AI shopping: 75% of likely DSF shoppers plan to use it

Recent data from Campaign Middle East indicates that three-quarters of likely shoppers intend to utilise artificial intelligence during the Dubai Shopping Festival.

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The briefing

The story
in brief.

What happened, who it affects, and why it landed on our intelligence desk — in plain English, sixty seconds or less.

Recent data from Campaign Middle East indicates that three-quarters of likely shoppers intend to utilise artificial intelligence during the Dubai Shopping Festival. This trend highlights a significant shift in consumer behaviour, where AI tools are becoming integral to the purchasing journey. For professionals, this signals an accelerating demand for technologies that enhance customer engagement and streamline decision-making processes. The statistic underscores the rapid adoption of AI in retail environments, suggesting that businesses must adapt their strategies to meet these evolving expectations. Understanding this shift is crucial for maintaining competitiveness in the digital marketplace.

Employer demand for AI in Marketing skills — indexed growth since 2019
Indicative index of skill mentions in professional job postings for the field this story moves (2019 = 1)

Your move

What this means
for your career.

Every headline redistributes opportunity. Here is who this one rewards — and how to be on the right side of it.

This surge in AI adoption means your career must evolve beyond traditional retail knowledge. Skills in interpreting consumer data and managing AI-driven customer journeys are now critical. You should focus on understanding how machine learning influences buying behaviour. Professionals in marketing, data analysis, and e-commerce must prioritise upskilling in AI tools to remain relevant. A smart professional would immediately assess their current competency in AI strategy and digital analytics. Consider enrolling in courses that bridge technical AI understanding with practical marketing applications. Ignoring this shift risks obsolescence, while embracing it positions you as a forward-thinking leader capable of driving efficiency and personalisation in an increasingly automated commercial landscape.

For this story, the fields that convert it into pay are AI in Marketing, Digital Marketing, Data Science and AI in E-Commerce — exactly the programmes matched below. The chart shows the indicative salary uplift certified professionals report in each of those fields; every one of them is a click away, from £79, finishing in as few as 20 days.

Indicative salary uplift in the fields matched to this story
Indicative ranges from published continuing-education salary studies, by field — each field is a recommended course below

Matched to this story

Enrol in these
to benefit.

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