Inman Real Estate News · 22 Sep, 14:12 · Technology briefing

AI use among Realtors climbs, NAR technology report finds

A recent National Association of Realtors technology report indicates a significant rise in artificial intelligence adoption among real estate professionals.

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The briefing

The story
in brief.

What happened, who it affects, and why it landed on our intelligence desk — in plain English, sixty seconds or less.

A recent National Association of Realtors technology report indicates a significant rise in artificial intelligence adoption among real estate professionals. The findings highlight that an increasing number of agents are integrating AI tools into their daily workflows to enhance efficiency and client service. This trend underscores a broader shift within the property sector towards digital transformation. For industry practitioners, this data confirms that technological fluency is no longer optional but increasingly central to professional practice. The report serves as a clear indicator of how the real estate landscape is evolving, suggesting that those who ignore these tools may fall behind peers who leverage them for competitive advantage.

Employer demand for AI in Real Estate skills — indexed growth since 2019
Indicative index of skill mentions in professional job postings for the field this story moves (2019 = 1)

Your move

What this means
for your career.

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This shift signals that technical proficiency is becoming a core competency in real estate careers. You must now view AI not as a novelty, but as an essential productivity multiplier. Professionals who master these tools will likely see increased valuation for their time and expertise. You should prioritise upskilling in AI applications specific to property management and client engagement. Ignore this trend at your peril, as competitors will automate routine tasks, freeing them to focus on high-value negotiations. Your next step is to audit your current workflow for automation opportunities. Invest in targeted training to understand how AI can streamline data analysis and communication. By proactively integrating these technologies, you position yourself as a forward-thinking leader, ready to adapt to the changing demands of the modern property market.

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Indicative salary uplift in the fields matched to this story
Indicative ranges from published continuing-education salary studies, by field — each field is a recommended course below

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