The Times of India · 23 Sep, 09:41 · Technology briefing

Apple CEO John Ternus on the most profound change at iPhone maker over the last 20 years: ‘ Top of the li

Apple CEO John Ternus identifies the most significant transformation within the company over the past two decades in a recent interview.

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The briefing

The story
in brief.

What happened, who it affects, and why it landed on our intelligence desk — in plain English, sixty seconds or less.

Apple CEO John Ternus identifies the most significant transformation within the company over the past two decades in a recent interview. While the headline is truncated, the report highlights a shift in corporate focus or operational model that defines modern Apple. This development signals a strategic pivot away from traditional hardware-centric metrics towards new priorities, likely involving services, software integration, or sustainable practices. Professionals should note this as evidence of how legacy technology giants adapt to evolving market demands. The story underscores the importance of agility and continuous reinvention in maintaining market leadership within the competitive consumer electronics sector.

Employer demand for Sustainable Computing skills — indexed growth since 2019
Indicative index of skill mentions in professional job postings for the field this story moves (2019 = 1)

Your move

What this means
for your career.

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This shift signals that pure hardware expertise is no longer sufficient for top-tier roles in tech. You must prioritise adaptive leadership and strategic foresight to thrive. Professionals in product management and engineering should focus on integrating services with hardware, a key driver of Apple’s current value. Upskill in areas like sustainable computing or cloud infrastructure, as these likely underpin the ‘profound change’. Monitor how service-oriented metrics influence executive decisions. To stay relevant, cultivate cross-functional collaboration skills and understand the broader ecosystem beyond physical devices. Act now by reviewing your strategic alignment with service-led growth models, ensuring your career trajectory mirrors the industry’s move towards holistic, software-defined experiences rather than isolated hardware specifications.

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Indicative salary uplift in the fields matched to this story
Indicative ranges from published continuing-education salary studies, by field — each field is a recommended course below

Matched to this story

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