The Times of India · 10 Sep, 23:39 · Business briefing

Apple's foldable debut to lift mkt, test Samsung

Apple is reportedly preparing to launch its first foldable device, a significant move that challenges Samsung’s current market dominance.

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The briefing

The story
in brief.

What happened, who it affects, and why it landed on our intelligence desk — in plain English, sixty seconds or less.

Apple is reportedly preparing to launch its first foldable device, a significant move that challenges Samsung’s current market dominance. This entry signals a broader industry shift towards flexible display technology, intensifying competition in the premium smartphone sector. Analysts suggest this debut could stimulate overall market growth while forcing established players to innovate rapidly. For professionals, this highlights the accelerating pace of hardware evolution and the strategic importance of consumer electronics trends.

Employer demand for Strategic Marketing skills — indexed growth since 2019
Indicative index of skill mentions in professional job postings for the field this story moves (2019 = 1)

Your move

What this means
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This shift demands agility in product strategy and supply chain management. You must understand how hardware innovation drives consumer behaviour and market dynamics. Professionals in product management, marketing, and engineering should prioritise skills in adaptive strategy and consumer insights. Monitor how competitors adjust their roadmaps and pricing strategies. Focus on learning about emerging display technologies and their implications for user experience design. Develop the ability to anticipate market disruptions and pivot quickly. Engage with cross-functional teams to align hardware capabilities with software ecosystems. Your next step is to deepen your knowledge of consumer electronics trends and strategic planning to remain competitive in a rapidly evolving tech landscape.

For this story, the fields that convert it into pay are Strategic Marketing, Innovation, Product Management and Supply Chain — exactly the programmes matched below. The chart shows the indicative salary uplift certified professionals report in each of those fields; every one of them is a click away, from £79, finishing in as few as 20 days.

Indicative salary uplift in the fields matched to this story
Indicative ranges from published continuing-education salary studies, by field — each field is a recommended course below

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