Business Insider · 23 Sep, 16:27 · Business briefing

Disney+ is raising prices for the 6th straight year — and Hulu is going up too

Disney+ has announced a price increase, marking the sixth consecutive annual rise for its streaming subscription service.

What it means for you ↓ Courses for this story

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The briefing

The story
in brief.

What happened, who it affects, and why it landed on our intelligence desk — in plain English, sixty seconds or less.

Disney+ has announced a price increase, marking the sixth consecutive annual rise for its streaming subscription service. This adjustment aligns with a broader trend across the entertainment sector, where major platforms are consistently raising costs to offset production expenses and inflation. Simultaneously, Hulu is also implementing higher fees for its subscribers. These moves reflect the ongoing financial pressures facing digital media companies as they strive to maintain profitability while investing in original content. For professionals, this signals a continued shift towards premium pricing models in the subscription economy, highlighting the importance of value retention and customer engagement strategies in an increasingly competitive landscape.

Employer demand for Churn Analytics skills — indexed growth since 2019
Indicative index of skill mentions in professional job postings for the field this story moves (2019 = 1)

Your move

What this means
for your career.

Every headline redistributes opportunity. Here is who this one rewards — and how to be on the right side of it.

This development signals that the era of cheap streaming is over, placing immense pressure on retention strategies. You must understand that customer loyalty is now your primary asset. Skills in Churn Analytics and Customer Relationship Management will skyrocket in value, as companies desperately need to justify higher costs through superior engagement. If you work in media, marketing, or product management, focus on data-driven personalisation to reduce attrition. Smart professionals will upskill in subscription metrics and behavioural psychology to help their organisations navigate this high-cost environment. Ignoring the financial implications of these price hikes is risky; instead, position yourself as a strategist who can optimise lifetime value and mitigate subscriber loss in a saturated market.

For this story, the fields that convert it into pay are Churn Analytics, Strategic Marketing, CRM Data Analytics and AI in Film And Media — exactly the programmes matched below. The chart shows the indicative salary uplift certified professionals report in each of those fields; every one of them is a click away, from £79, finishing in as few as 20 days.

Indicative salary uplift in the fields matched to this story
Indicative ranges from published continuing-education salary studies, by field — each field is a recommended course below

Matched to this story

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to benefit.

These programmes position you for exactly this shift — online, self-paced, and finishing with a verifiable certificate you can share the day you pass.