The Economic Times · 9 Sep, 05:28 · Business briefing

Emerging sports are the next big business opportunity: Tero India MD

The Managing Director of Tero India has identified emerging sports as a significant forthcoming business opportunity.

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The briefing

The story
in brief.

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The Managing Director of Tero India has identified emerging sports as a significant forthcoming business opportunity. This commentary suggests that niche athletic activities are transitioning from leisure pursuits to viable commercial sectors. Professionals should note the shift in market dynamics, where traditional sports models may be supplemented by new revenue streams derived from these growing interests. The report highlights the potential for investment and career development within this expanding industry segment, indicating a broader trend towards diversification in the sports economy.

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You must recognise that the sports economy is diversifying rapidly. Emerging sports create demand for specialised expertise in niche market analysis and community engagement. Traditional sports management skills remain relevant, but you need to adapt them to smaller, passionate audiences. Focus on digital community building and data-driven fan retention strategies. Professionals in marketing, event management, and business development should monitor these sectors for early-mover advantages. Upskill in digital marketing and audience analytics to capture this growth. Identify which emerging sports align with your region’s demographics. Network with organisers and brands entering this space. Do not wait for mainstream adoption; position yourself now as an expert in monetising niche athletic communities through innovative commercial strategies.

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