Telecompaper · 26 Oct, 11:00 · Artificial Intelligence briefing

Ericsson expects 63% of UAE smartphone holders to use AI agents by 2030

Ericsson predicts that 63% of smartphone users in the United Arab Emirates will utilise artificial intelligence agents by 2030.

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The briefing

The story
in brief.

What happened, who it affects, and why it landed on our intelligence desk — in plain English, sixty seconds or less.

Ericsson predicts that 63% of smartphone users in the United Arab Emirates will utilise artificial intelligence agents by 2030. This forecast highlights a significant shift in consumer technology adoption within the region. The report suggests that AI assistants will become integral to daily digital interactions, moving beyond novelty to essential utility. Professionals should note this rapid trajectory towards autonomous digital tools. It underscores the growing reliance on AI for task management and information retrieval. This development signals a broader transformation in how individuals engage with technology, requiring organisations to adapt their digital strategies accordingly to remain relevant in an increasingly automated landscape.

Employer demand for AI Strategy skills — indexed growth since 2019
Indicative index of skill mentions in professional job postings for the field this story moves (2019 = 1)

Your move

What this means
for your career.

Every headline redistributes opportunity. Here is who this one rewards — and how to be on the right side of it.

This shift demands that you move beyond passive AI consumption to active strategy. As AI agents handle routine tasks, your value lies in overseeing complex workflows and ensuring ethical alignment. You must prioritise skills in AI strategy and data literacy to interpret agent outputs accurately. Professionals in customer-facing roles should explore how these agents reshape user expectations. A smart next step is to integrate AI tools into your current project management processes, identifying bottlenecks where automation adds value. Focus on upskilling in prompt engineering and system oversight. Do not wait for full automation; start experimenting now to understand the nuances of human-AI collaboration. Your career resilience depends on adapting to this new operational reality immediately.

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Indicative salary uplift in the fields matched to this story
Indicative ranges from published continuing-education salary studies, by field — each field is a recommended course below

Matched to this story

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