Futurism · 8 Sep, 19:52 · Artificial Intelligence briefing

Fashion Founder Emily Oberg Says She Tried Using AI for Photo Shoots, and It Was a Failure Because It Will "Never Possess Good Taste" Like Humans Do

Fashion entrepreneur Emily Oberg has publicly criticised the use of artificial intelligence for photo shoots, declaring the technology a failure.

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The briefing

The story
in brief.

What happened, who it affects, and why it landed on our intelligence desk — in plain English, sixty seconds or less.

Fashion entrepreneur Emily Oberg has publicly criticised the use of artificial intelligence for photo shoots, declaring the technology a failure. She argues that AI lacks the essential human attribute of good taste, which she deems irreplaceable in creative industries. This statement highlights growing skepticism regarding AI’s ability to replicate nuanced aesthetic judgment. For professionals, it underscores a persistent tension between technological efficiency and human-centric quality control. The incident serves as a case study in the limitations of current generative tools when applied to fields requiring high-level subjective evaluation and cultural sensitivity.

Employer demand for AI in Fashion skills — indexed growth since 2019
Indicative index of skill mentions in professional job postings for the field this story moves (2019 = 1)

Your move

What this means
for your career.

Every headline redistributes opportunity. Here is who this one rewards — and how to be on the right side of it.

This story signals that technical proficiency alone is insufficient; your ability to exercise refined aesthetic judgment is becoming a premium differentiator. As AI handles routine tasks, your taste, curation skills, and creative direction rise in value. You must position yourself not as a tool operator, but as a strategic editor who ensures brand integrity. Pay close attention if you work in creative or consumer-facing roles. A smart professional would immediately audit their workflow to identify where human oversight is critical. Invest in courses that sharpen your critical eye and strategic decision-making. Learn to articulate why certain creative choices resonate emotionally, proving that your human insight adds value that algorithms simply cannot replicate in high-stakes branding scenarios.

For this story, the fields that convert it into pay are AI in Fashion, Strategic Marketing, AI Strategy and Digital Marketing — exactly the programmes matched below. The chart shows the indicative salary uplift certified professionals report in each of those fields; every one of them is a click away, from £79, finishing in as few as 20 days.

Indicative salary uplift in the fields matched to this story
Indicative ranges from published continuing-education salary studies, by field — each field is a recommended course below

Matched to this story

Enrol in these
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These programmes position you for exactly this shift — online, self-paced, and finishing with a verifiable certificate you can share the day you pass.