EWTN News · 12 Sep, 10:00 · Artificial Intelligence briefing

Filmmakers bet on human craft over AI for animated St. Francis musical

Filmmakers are prioritising traditional human artistry over artificial intelligence for an upcoming animated musical about Saint Francis.

What it means for you ↓ Courses for this story

25–40%salary premium for professionals with applied AI skills

11xgrowth in AI job adverts since 2019

66%of leaders won't hire without AI literacy

20days to your first credential

The briefing

The story
in brief.

What happened, who it affects, and why it landed on our intelligence desk — in plain English, sixty seconds or less.

Filmmakers are prioritising traditional human artistry over artificial intelligence for an upcoming animated musical about Saint Francis. This decision highlights a growing industry trend where creative professionals choose manual craftsmanship to ensure emotional authenticity and narrative depth. The project serves as a counter-narrative to the rapid adoption of generative tools in media production, suggesting that audiences and creators still value distinct human touch. For professionals in media, this signals that technical automation is not always the default solution, reinforcing the enduring market for skilled animators and storytellers who can deliver nuanced, high-quality visual experiences without relying solely on algorithmic assistance.

Employer demand for Project Management skills — indexed growth since 2019
Indicative index of skill mentions in professional job postings for the field this story moves (2019 = 1)

Your move

What this means
for your career.

Every headline redistributes opportunity. Here is who this one rewards — and how to be on the right side of it.

This development signals that technical proficiency alone is insufficient; your ability to articulate the strategic value of human-centred creativity is now a critical career asset. Professionals in media and creative sectors must sharpen their skills in project management and leadership to defend resource-intensive, hand-crafted processes against cost-cutting pressures. You should focus on demonstrating how human nuance drives audience engagement and brand loyalty, positioning yourself as a guardian of quality. Smart professionals will develop strong business cases for traditional methods, ensuring they remain indispensable. Prioritise courses that enhance your ability to lead creative teams and manage complex production workflows, proving that your human expertise delivers superior commercial outcomes compared to automated alternatives.

For this story, the fields that convert it into pay are Project Management, Leadership, Innovation and AI in Film And Media — exactly the programmes matched below. The chart shows the indicative salary uplift certified professionals report in each of those fields; every one of them is a click away, from £79, finishing in as few as 20 days.

Indicative salary uplift in the fields matched to this story
Indicative ranges from published continuing-education salary studies, by field — each field is a recommended course below

Matched to this story

Enrol in these
to benefit.

These programmes position you for exactly this shift — online, self-paced, and finishing with a verifiable certificate you can share the day you pass.