The New York Times · 10 Sep, 09:04 · Technology briefing

Foldable Phones Are Unpopular. Why Is Apple Selling One?

The New York Times reports that despite consumer reluctance towards foldable devices, Apple is reportedly developing its own version.

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The briefing

The story
in brief.

What happened, who it affects, and why it landed on our intelligence desk — in plain English, sixty seconds or less.

The New York Times reports that despite consumer reluctance towards foldable devices, Apple is reportedly developing its own version. This move contradicts current market trends where such phones remain a niche product. The article explores Apple’s strategic rationale, suggesting the tech giant aims to refine the category rather than chase immediate sales volume. For professionals, this highlights how market leaders often disrupt established norms by prioritising long-term innovation over short-term consumer preferences, signalling a significant shift in mobile hardware strategy.

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Indicative index of skill mentions in professional job postings for the field this story moves (2019 = 1)

Your move

What this means
for your career.

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You must recognise that hardware innovation drives new career opportunities in product strategy and supply chain logistics. Professionals in engineering and project management should monitor this shift, as it demands expertise in novel materials and complex manufacturing processes. You should deepen your understanding of market disruption strategies to advise clients or employers effectively. Consider upskilling in product lifecycle management to navigate these transitions. Smart professionals will analyse how Apple’s entry might reshape industry standards, positioning themselves as strategic advisors who can anticipate and adapt to these technological pivots before competitors react.

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