Gulf Business · 24 Sep, 06:45 · Business briefing

From pilots to production: TP's Augusto Martinez Reyes on how AI is remaking Gulf customer operations

This report examines how TotalEnergies is integrating artificial intelligence to transform customer operations within the Gulf region.

What it means for you ↓ Courses for this story

26%average salary uplift after a professional certificate

2.7xfaster promotion for certified professionals

71%of leaders prefer candidates who upskill continuously

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The briefing

The story
in brief.

What happened, who it affects, and why it landed on our intelligence desk — in plain English, sixty seconds or less.

This report examines how TotalEnergies is integrating artificial intelligence to transform customer operations within the Gulf region. Augusto Martinez Reyes outlines the strategic shift from traditional service models to AI-driven frameworks. The article highlights specific operational changes, illustrating how technology reshapes workforce dynamics in the energy sector. It provides a factual overview of these technological adaptations, focusing on the practical implications for service delivery and organisational structure. Professionals in energy and operations can use this insight to understand emerging industry standards and the evolving role of human capital in an increasingly automated environment.

Employer demand for AI Strategy skills — indexed growth since 2019
Indicative index of skill mentions in professional job postings for the field this story moves (2019 = 1)

Your move

What this means
for your career.

Every headline redistributes opportunity. Here is who this one rewards — and how to be on the right side of it.

You must adapt to this technological shift to remain relevant in the energy sector. AI literacy is no longer optional; it is a core competency. Your focus should shift from manual execution to strategic oversight and data interpretation. Prioritise skills in AI strategy and process optimisation. If you work in customer operations, learn to manage AI tools rather than compete with them. Update your profile to highlight experience with digital transformation. Seek roles that bridge technical AI capabilities with business outcomes. Ignoring this trend risks obsolescence. Embrace continuous learning in AI applications to lead change initiatives. Your value lies in asking the right questions and interpreting AI-generated insights for strategic decision-making.

For this story, the fields that convert it into pay are AI Strategy, AI in Energy, Data Science and Business And Management — exactly the programmes matched below. The chart shows the indicative salary uplift certified professionals report in each of those fields; every one of them is a click away, from £79, finishing in as few as 20 days.

Indicative salary uplift in the fields matched to this story
Indicative ranges from published continuing-education salary studies, by field — each field is a recommended course below

Matched to this story

Enrol in these
to benefit.

These programmes position you for exactly this shift — online, self-paced, and finishing with a verifiable certificate you can share the day you pass.