Emirates 24|7 · 15 Sep, 07:20 · Artificial Intelligence briefing

From TV’s beginnings to AI: Media’s journey on display in at Arab Media Summit

The Arab Media Summit showcased the sector’s evolution from traditional television broadcasting to contemporary artificial intelligence applications.

What it means for you ↓ Courses for this story

25–40%salary premium for professionals with applied AI skills

11xgrowth in AI job adverts since 2019

66%of leaders won't hire without AI literacy

20days to your first credential

The briefing

The story
in brief.

What happened, who it affects, and why it landed on our intelligence desk — in plain English, sixty seconds or less.

The Arab Media Summit showcased the sector’s evolution from traditional television broadcasting to contemporary artificial intelligence applications. This event highlighted how media organisations are integrating advanced technologies to reshape content creation, distribution, and audience engagement. Professionals observed practical demonstrations of AI tools transforming editorial workflows and strategic planning. The summit served as a critical platform for industry leaders to discuss technological adoption, regulatory challenges, and future trends within the Middle Eastern media landscape, offering clear insights into the shifting operational requirements for modern media enterprises.

Employer demand for AI in Journalism skills — indexed growth since 2019
Indicative index of skill mentions in professional job postings for the field this story moves (2019 = 1)

Your move

What this means
for your career.

Every headline redistributes opportunity. Here is who this one rewards — and how to be on the right side of it.

You must adapt to the rapid integration of artificial intelligence within media workflows. Traditional editorial skills alone are no longer sufficient; you need to understand how AI enhances storytelling and data-driven decision-making. Professionals in journalism and content creation should prioritise upskilling in AI literacy to remain competitive. You should actively seek roles that bridge creative direction with technical implementation. Focus on developing competencies in algorithmic content distribution and ethical AI usage. Engaging with emerging tools now positions you as a forward-thinking candidate. Ignore these shifts at your peril, as organisations increasingly favour professionals who can leverage technology to optimise reach and efficiency. Your next step is to audit your current skill set against these new technological demands.

For this story, the fields that convert it into pay are AI in Journalism, Digital Marketing, AI Strategy and Media Production — exactly the programmes matched below. The chart shows the indicative salary uplift certified professionals report in each of those fields; every one of them is a click away, from £79, finishing in as few as 20 days.

Indicative salary uplift in the fields matched to this story
Indicative ranges from published continuing-education salary studies, by field — each field is a recommended course below

Matched to this story

Enrol in these
to benefit.

These programmes position you for exactly this shift — online, self-paced, and finishing with a verifiable certificate you can share the day you pass.