The Verge · 11 Oct, 12:00 · Business briefing

Horror is big business

The horror entertainment sector continues to demonstrate significant commercial resilience and growth, defying broader industry volatility.

What it means for you ↓ Courses for this story

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The briefing

The story
in brief.

What happened, who it affects, and why it landed on our intelligence desk — in plain English, sixty seconds or less.

The horror entertainment sector continues to demonstrate significant commercial resilience and growth, defying broader industry volatility. Recent reports indicate that horror films and related media consistently outperform many other genres in return on investment, driven by dedicated fanbases and cost-effective production models. This trend extends beyond cinema, influencing streaming algorithms, merchandise sales, and live experiences. Professionals in media and entertainment observe that the genre’s economic stability offers reliable employment opportunities. The data suggests a sustained demand for content creation, marketing, and distribution strategies tailored to this specific demographic, highlighting a niche yet robust segment of the global entertainment economy.

Employer demand for Digital Marketing skills — indexed growth since 2019
Indicative index of skill mentions in professional job postings for the field this story moves (2019 = 1)

Your move

What this means
for your career.

Every headline redistributes opportunity. Here is who this one rewards — and how to be on the right side of it.

This trend signals a strategic opportunity for professionals in media, marketing, and project management. You should recognise that niche audiences often yield higher engagement and loyalty, making targeted marketing skills increasingly valuable. If you work in entertainment or digital media, focus on understanding consumer behaviour within specific genres rather than broad demographics. Develop expertise in cost-efficient production workflows and data-driven audience analysis. Smart professionals will leverage these insights to pitch projects with clear ROI potential. Consider upskilling in digital marketing strategies that cater to passionate communities. By aligning your career with this resilient sector, you position yourself for stable growth amidst industry uncertainty.

For this story, the fields that convert it into pay are Digital Marketing, Project Management, Psychology and Business And Management — exactly the programmes matched below. The chart shows the indicative salary uplift certified professionals report in each of those fields; every one of them is a click away, from £79, finishing in as few as 20 days.

Indicative salary uplift in the fields matched to this story
Indicative ranges from published continuing-education salary studies, by field — each field is a recommended course below

Matched to this story

Enrol in these
to benefit.

These programmes position you for exactly this shift — online, self-paced, and finishing with a verifiable certificate you can share the day you pass.