Fortune · 9 Sep, 16:48 · Technology briefing

How beauty giant Estee Lauder’s top technologist is betting on ‘AI everywhere’ to fuel its turnaround

Estée Lauder Companies is prioritising artificial intelligence integration across all business functions as a core strategy to drive its corporate turnaround.

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The briefing

The story
in brief.

What happened, who it affects, and why it landed on our intelligence desk — in plain English, sixty seconds or less.

Estée Lauder Companies is prioritising artificial intelligence integration across all business functions as a core strategy to drive its corporate turnaround. The firm’s chief technology officer advocates for an 'AI everywhere' approach, aiming to enhance operational efficiency and consumer engagement. This strategic pivot signals a significant shift in how legacy beauty brands leverage technology. For professionals, it highlights the growing necessity of embedding AI capabilities within traditional retail and manufacturing sectors. The move underscores that technological adoption is no longer optional but essential for maintaining competitiveness in the global cosmetics market.

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Indicative index of skill mentions in professional job postings for the field this story moves (2019 = 1)

Your move

What this means
for your career.

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This shift means technical and strategic AI skills are becoming critical across traditional industries. You must understand how to apply AI in consumer marketing to stay relevant. Professionals in retail, supply chain, and product development should prioritise upskilling in data analytics and automation. A smart professional would immediately audit their current skill set against emerging AI requirements in their sector. Focus on learning how to interpret AI-driven consumer insights and optimise digital touchpoints. You should seek roles that bridge technology and business strategy, demonstrating you can translate technical capabilities into commercial value. Ignoring this trend risks obsolescence, while embracing it positions you as a key driver of innovation within your organisation.

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Indicative salary uplift in the fields matched to this story
Indicative ranges from published continuing-education salary studies, by field — each field is a recommended course below

Matched to this story

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