WIRED · 22 Sep, 10:30 · Artificial Intelligence briefing

I Built AI Clones of My Coworkers. Things Got Weird

A recent WIRED report details an experiment where an individual created artificial intelligence clones of their colleagues to simulate workplace interactions.

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The briefing

The story
in brief.

What happened, who it affects, and why it landed on our intelligence desk — in plain English, sixty seconds or less.

A recent WIRED report details an experiment where an individual created artificial intelligence clones of their colleagues to simulate workplace interactions. The narrative explores the uncanny and often bizarre outcomes of these digital replicas mimicking human behaviour and communication styles. The story highlights the technical feasibility of generating conversational AI agents based on personal data, while underscoring the psychological discomfort and ethical ambiguities that arise when technology blurs the line between human and machine identity in professional settings.

Employer demand for AI Strategy skills — indexed growth since 2019
Indicative index of skill mentions in professional job postings for the field this story moves (2019 = 1)

Your move

What this means
for your career.

Every headline redistributes opportunity. Here is who this one rewards — and how to be on the right side of it.

You must proactively address the ethical implications of digital replication in your workplace. As AI clones become feasible, trust and authentic human connection rise in strategic value. Focus on developing nuanced communication skills that machines cannot easily replicate, such as empathy and complex negotiation. Pay close attention to data privacy regulations and internal governance policies regarding personal data usage. A smart professional would audit their digital footprint immediately, ensuring sensitive information remains secure. Simultaneously, advocate for clear organisational guidelines on AI usage to prevent misuse. Mastering AI governance and ethical leadership will distinguish you as a responsible leader in this evolving landscape, turning potential liability into a competitive advantage.

For this story, the fields that convert it into pay are AI Strategy, Cyber Security, Human Resources and Compliance And Governance — exactly the programmes matched below. The chart shows the indicative salary uplift certified professionals report in each of those fields; every one of them is a click away, from £79, finishing in as few as 20 days.

Indicative salary uplift in the fields matched to this story
Indicative ranges from published continuing-education salary studies, by field — each field is a recommended course below

Matched to this story

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