The Economic Times · 20 Sep, 12:42 · Technology briefing

India has chip design talent, but lacks global sales skills: Endiya Partners' Sateesh Andra

Sateesh Andra of Endiya Partners highlights a critical disparity in India’s semiconductor sector.

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The briefing

The story
in brief.

What happened, who it affects, and why it landed on our intelligence desk — in plain English, sixty seconds or less.

Sateesh Andra of Endiya Partners highlights a critical disparity in India’s semiconductor sector. While the nation possesses abundant technical expertise in chip design, it significantly lacks the commercial acumen required for global sales. This gap hinders the industry’s ability to compete effectively on an international stage. The report suggests that technical proficiency alone is insufficient for market leadership. Professionals must now bridge the divide between engineering innovation and strategic business development. This insight underscores the urgent need for hybrid talent capable of translating complex technical value into compelling commercial propositions for global clients.

Employer demand for Strategic Marketing skills — indexed growth since 2019
Indicative index of skill mentions in professional job postings for the field this story moves (2019 = 1)

Your move

What this means
for your career.

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This development signals a shift in career priorities within the technology sector. Technical skills remain foundational, but commercial fluency is now the differentiator for senior roles. If you work in engineering or product development, you must cultivate sales and negotiation capabilities to advance. Focus on understanding global market dynamics and client relationship management. Professionals should seek cross-functional projects that expose them to business development strategies. Consider upskilling in strategic marketing or business management to complement your technical background. This holistic approach will make you indispensable to organisations aiming to expand their global footprint. Proactively demonstrating commercial insight will accelerate your trajectory beyond purely technical career paths.

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Indicative salary uplift in the fields matched to this story
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