The Tribune · 14 Oct, 01:20 · Artificial Intelligence briefing

Indian Embassy in Indonesia introduces AI avatar Dewi

The Indian Embassy in Indonesia has launched Dewi, an AI-powered avatar designed to facilitate communication and provide information.

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The briefing

The story
in brief.

What happened, who it affects, and why it landed on our intelligence desk — in plain English, sixty seconds or less.

The Indian Embassy in Indonesia has launched Dewi, an AI-powered avatar designed to facilitate communication and provide information. This digital initiative aims to enhance engagement with the diaspora and local communities by offering accessible, automated support. The deployment highlights a growing trend of diplomatic and governmental bodies adopting artificial intelligence to streamline public services. For professionals, this signals a shift towards digital-first interactions in international relations and public administration, requiring new competencies in managing AI-driven customer experience and cross-cultural digital communication strategies.

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Your move

What this means
for your career.

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This development signals that AI is moving beyond commercial sectors into public diplomacy and government services. You must now consider how AI reshapes stakeholder engagement. Skills in AI strategy and digital communication rise in value as organisations seek to humanise automated interactions. If you work in public administration or international relations, pay close attention to these tools. A smart professional would upskill in AI strategy to understand implementation challenges and ethical implications. You should also explore digital marketing techniques to grasp how AI avatars influence user trust and engagement. Proactively learning these areas positions you to lead digital transformation initiatives, ensuring your career remains relevant as public and private sectors increasingly adopt conversational AI for service delivery and brand representation.

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