BMI · 15 Oct, 08:18 · Business briefing

India’s media business models need a fundamental rewrite, says Sony’s Gaurav Banerjee

Sony Pictures Networks India’s Gaurav Banerjee asserts that the Indian media sector requires a fundamental restructuring of its business models.

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The briefing

The story
in brief.

What happened, who it affects, and why it landed on our intelligence desk — in plain English, sixty seconds or less.

Sony Pictures Networks India’s Gaurav Banerjee asserts that the Indian media sector requires a fundamental restructuring of its business models. This statement highlights growing pressures on traditional revenue streams, suggesting that legacy approaches are no longer sustainable. The industry faces urgent challenges in adapting to changing consumer behaviours and digital disruption. Professionals in media must recognise that incremental changes are insufficient; instead, systemic innovation is required to ensure long-term viability and competitive advantage in an increasingly fragmented market landscape.

Employer demand for AI in Film And Media skills — indexed growth since 2019
Indicative index of skill mentions in professional job postings for the field this story moves (2019 = 1)

Your move

What this means
for your career.

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This shift demands that you pivot from traditional media operations towards hybrid digital strategies. Your ability to leverage data analytics and understand evolving consumer behaviour becomes paramount. You should prioritise skills in digital transformation and strategic innovation to remain relevant. Professionals in content creation, sales, and leadership must now collaborate closely with technology teams. Consider upskilling in AI applications for media to automate workflows and personalise content delivery. Network with peers in tech-driven media roles to gain insights into successful model adaptations. Proactively seek projects that integrate digital platforms with traditional broadcasting. Ignoring this transition risks obsolescence, whereas embracing it positions you as a forward-thinking leader capable of navigating complex market dynamics and driving sustainable growth within your organisation.

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Indicative salary uplift in the fields matched to this story
Indicative ranges from published continuing-education salary studies, by field — each field is a recommended course below

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