The Korea Times · 16 Sep, 22:00 · Technology briefing

[INTERVIEW] Singapore Management University president highlights growing role of social sciences in AI era

Singapore Management University’s president emphasises the expanding significance of social sciences within the artificial intelligence landscape.

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The briefing

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Singapore Management University’s president emphasises the expanding significance of social sciences within the artificial intelligence landscape. The interview suggests that as AI technologies advance, human-centric disciplines become increasingly vital for contextualising data and ensuring ethical implementation. This perspective challenges the prevailing narrative that technical skills alone suffice in the modern economy, highlighting instead the need for interdisciplinary approaches that integrate sociological insight with computational power.

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You must recognise that technical proficiency is no longer a standalone differentiator. As AI automates routine analytical tasks, your ability to interpret human behaviour, navigate ethical dilemmas, and manage complex organisational dynamics becomes paramount. Professionals in leadership, HR, and strategy should prioritise developing strong social science foundations. To stay competitive, integrate ethical reasoning and behavioural insights into your daily decision-making. Pursue training that bridges data literacy with sociological understanding. This hybrid competence allows you to design AI solutions that are not only efficient but also socially responsible and widely accepted by stakeholders.

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