inc.com · 27 Sep, 09:24 · Business briefing

LinkedIn Is Rolling Out a Split Feed. Businesses Can Win the ‘For You’ Tab by Making Expertise Obvious

LinkedIn is introducing a split feed structure, separating content into distinct sections.

What it means for you ↓ Courses for this story

26%average salary uplift after a professional certificate

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71%of leaders prefer candidates who upskill continuously

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The briefing

The story
in brief.

What happened, who it affects, and why it landed on our intelligence desk — in plain English, sixty seconds or less.

LinkedIn is introducing a split feed structure, separating content into distinct sections. A significant development is the new 'For You' tab, which prioritises personalised recommendations based on user interests and engagement patterns. Industry analysis suggests that businesses and professionals can maximise visibility in this algorithmic space by clearly demonstrating their expertise. This shift moves away from purely chronological updates towards a curated experience designed to surface high-quality, relevant professional insights. The platform aims to enhance user engagement by delivering content that aligns closely with individual career goals and industry trends, requiring creators to adapt their posting strategies accordingly to remain visible and influential within their specific professional networks.

Employer demand for Digital Marketing skills — indexed growth since 2019
Indicative index of skill mentions in professional job postings for the field this story moves (2019 = 1)

Your move

What this means
for your career.

Every headline redistributes opportunity. Here is who this one rewards — and how to be on the right side of it.

This shift demands that you treat your professional presence as a curated portfolio of expertise rather than a casual broadcast. Visibility now depends on demonstrating clear, actionable knowledge. Skills in personal branding, content strategy, and digital communication will rise in value. You must audit your current profile and posts to ensure your subject matter authority is unmistakable. Stop posting generic updates; start sharing insights that solve specific industry problems. Pay close attention to how your audience engages with technical versus strategic content. A smart professional will immediately refine their headline and featured sections to highlight niche expertise. You should also experiment with different content formats to see what resonates in the new algorithm. Prioritise quality over quantity, ensuring every post reinforces your professional identity and delivers tangible value to your network.

For this story, the fields that convert it into pay are Digital Marketing, Strategic Marketing, Business And Management and Social Media Advertising — exactly the programmes matched below. The chart shows the indicative salary uplift certified professionals report in each of those fields; every one of them is a click away, from £79, finishing in as few as 20 days.

Indicative salary uplift in the fields matched to this story
Indicative ranges from published continuing-education salary studies, by field — each field is a recommended course below

Matched to this story

Enrol in these
to benefit.

These programmes position you for exactly this shift — online, self-paced, and finishing with a verifiable certificate you can share the day you pass.