The Indian Express · 23 Oct, 05:43 · Technology briefing

‘More people are switching from smartwatches to G-Shock watches’: Casio India MD

Casio India’s managing director reports a notable consumer shift away from smartwatches towards traditional G-Shock models.

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The briefing

The story
in brief.

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Casio India’s managing director reports a notable consumer shift away from smartwatches towards traditional G-Shock models. This trend suggests a growing preference for durability and simplicity over digital connectivity in personal accessories. The news highlights a potential reversal in the rapid adoption of wearable technology, indicating that consumers may be prioritising battery life and ruggedness. For professionals, this signals a broader market correction where functional reliability is re-emerging as a key purchasing driver, challenging the assumption that digital integration is always the preferred consumer outcome.

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Your move

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This shift signals that consumers value resilience over constant connectivity. You should analyse whether your product strategy over-indexes on digital features at the expense of core utility. Skills in traditional product lifecycle management and market research become critical, as you must understand why users reject smart functionality. Pay attention to sectors relying on hardware durability. A smart professional would audit current offerings to identify features that add complexity without proportional value. Focus on building robust, long-lasting products rather than chasing fleeting tech trends. This requires strong market analysis skills to detect early signals of consumer fatigue with smart devices.

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