The Economist · 16 Sep, 13:54 · Business briefing

Nannying for the ultra-rich is a booming business

The Economist reports a significant expansion in the domestic service sector, specifically regarding nannying for ultra-high-net-worth individuals.

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The briefing

The story
in brief.

What happened, who it affects, and why it landed on our intelligence desk — in plain English, sixty seconds or less.

The Economist reports a significant expansion in the domestic service sector, specifically regarding nannying for ultra-high-net-worth individuals. This trend reflects a growing demand for bespoke, high-level childcare and household management among the wealthy. Professionals are increasingly required to offer discretion, specialised educational support, and seamless integration into complex family dynamics. The industry is evolving from traditional caregiving to a sophisticated service model, attracting candidates with diverse professional backgrounds seeking flexible, high-income opportunities within private households.

Employer demand for Psychology skills — indexed growth since 2019
Indicative index of skill mentions in professional job postings for the field this story moves (2019 = 1)

Your move

What this means
for your career.

Every headline redistributes opportunity. Here is who this one rewards — and how to be on the right side of it.

This shift signals that elite domestic roles now demand corporate-grade competencies. Discretion, crisis management, and educational psychology rise in value. If you possess transferable skills in administration or education, this sector offers lucrative, flexible opportunities. You must position yourself as a strategic partner rather than mere staff. Focus on developing high-level interpersonal intelligence and operational precision. Consider acquiring certifications in safeguarding or special needs education to differentiate yourself. Smart professionals should network through exclusive agencies and highlight experience in high-pressure environments. Treat your CV like a consultancy proposal, emphasising reliability and adaptability. This market rewards those who can navigate complex family structures with professionalism and emotional intelligence.

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Indicative salary uplift in the fields matched to this story
Indicative ranges from published continuing-education salary studies, by field — each field is a recommended course below

Matched to this story

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