New York Post · 28 Oct, 20:34 · Technology briefing

New AI-powered technology will totally change how fans watch sports — and it starts with the Nets

The Brooklyn Nets have partnered with a technology firm to introduce artificial intelligence tools designed to personalise the sports viewing experience.

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The briefing

The story
in brief.

What happened, who it affects, and why it landed on our intelligence desk — in plain English, sixty seconds or less.

The Brooklyn Nets have partnered with a technology firm to introduce artificial intelligence tools designed to personalise the sports viewing experience. This initiative aims to transform how fans engage with games by delivering customised content and interactive features directly to users. The collaboration marks a significant step in integrating advanced technology into live sports broadcasting. It signals a broader industry shift towards data-driven fan engagement strategies, moving beyond traditional passive consumption models to create more immersive and tailored entertainment experiences for audiences worldwide.

Employer demand for AI in Sports skills — indexed growth since 2019
Indicative index of skill mentions in professional job postings for the field this story moves (2019 = 1)

Your move

What this means
for your career.

Every headline redistributes opportunity. Here is who this one rewards — and how to be on the right side of it.

This development highlights the growing demand for professionals who can bridge sports entertainment and advanced technology. Roles in data analysis, user experience design, and AI strategy will see increased value as organisations seek to personalise fan interactions. You should pay close attention if you work in media, sports management, or tech. To stay competitive, focus on understanding how machine learning drives content recommendation systems. A smart professional would upskill in data analytics and AI implementation to leverage these emerging opportunities. Consider exploring courses that combine technical AI knowledge with consumer behaviour insights. This ensures you can effectively translate complex algorithms into engaging user experiences, positioning yourself at the forefront of the digital transformation reshaping the sports industry landscape.

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Indicative salary uplift in the fields matched to this story
Indicative ranges from published continuing-education salary studies, by field — each field is a recommended course below

Matched to this story

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