markets.businessinsider.com · 1 Oct, 04:09 · Business briefing

New Guide, "How Do I Get ChatGPT To Recommend My Business?", Strategy Revealed

A new strategic guide has been published outlining methods for businesses to influence ChatGPT’s recommendations.

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The briefing

The story
in brief.

What happened, who it affects, and why it landed on our intelligence desk — in plain English, sixty seconds or less.

A new strategic guide has been published outlining methods for businesses to influence ChatGPT’s recommendations. The report details how companies can optimise their digital presence to appear in AI-generated responses, effectively capturing user attention at the point of query. This development highlights a shift in search visibility, moving beyond traditional search engine optimisation towards direct integration with generative artificial intelligence platforms. Professionals must now consider how AI models curate information and adjust their digital strategies accordingly to maintain competitive relevance in an increasingly automated information landscape.

Employer demand for AI in Marketing skills — indexed growth since 2019
Indicative index of skill mentions in professional job postings for the field this story moves (2019 = 1)

Your move

What this means
for your career.

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You must adapt your digital strategy immediately, as traditional SEO is no longer sufficient for visibility. Professionals in marketing and business development should prioritise learning how to structure data for AI consumption. Your next step is to audit your company’s digital footprint for AI-readiness. Focus on building authoritative, structured content that AI models can reliably cite. This shift elevates the value of technical writing and data structuring skills. You should collaborate with IT teams to ensure your business information is accessible and accurately represented in large language models. Ignoring this trend risks losing market share to competitors who optimise for AI recommendations. Start by understanding how generative AI sources information and adjust your content strategy to align with these mechanisms. This proactive approach ensures your business remains visible and recommended to potential clients using these powerful tools.

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Indicative salary uplift in the fields matched to this story
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