ROI-NJ · 10 Sep, 11:36 · Business briefing

Newark Regional Business Partnership names Lewis-Collins as VP, marketing and business development

The Newark Regional Business Partnership has appointed Lewis-Collins to the newly created role of Vice President for Marketing and Business Development.

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The briefing

The story
in brief.

What happened, who it affects, and why it landed on our intelligence desk — in plain English, sixty seconds or less.

The Newark Regional Business Partnership has appointed Lewis-Collins to the newly created role of Vice President for Marketing and Business Development. This strategic hire signals a focused effort to enhance regional economic growth through targeted promotional initiatives and expanded commercial partnerships. The appointment highlights the increasing importance of integrated marketing strategies within regional economic development organisations. Professionals should note this shift towards combining traditional business development with modern marketing techniques to drive community engagement and attract investment.

Employer demand for Strategic Marketing skills — indexed growth since 2019
Indicative index of skill mentions in professional job postings for the field this story moves (2019 = 1)

Your move

What this means
for your career.

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This appointment signals that regional economic bodies now demand leaders who bridge marketing and business development. You should prioritise strategic marketing skills that demonstrate measurable ROI. Professionals in economic development or regional planning must understand how to position local assets to global investors. To remain competitive, integrate data-driven marketing with relationship-building tactics. Review your portfolio for evidence of cross-functional leadership. If you aim for similar roles, seek opportunities that combine brand management with stakeholder engagement. Mastering digital outreach while maintaining traditional partnership networks will distinguish you. Start auditing your current skill set against these dual requirements today.

For this story, the fields that convert it into pay are Strategic Marketing, Business And Management, Leadership and Digital Marketing — exactly the programmes matched below. The chart shows the indicative salary uplift certified professionals report in each of those fields; every one of them is a click away, from £79, finishing in as few as 20 days.

Indicative salary uplift in the fields matched to this story
Indicative ranges from published continuing-education salary studies, by field — each field is a recommended course below

Matched to this story

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