Business Insider · 14 Oct, 12:00 · Artificial Intelligence briefing

Othello uses AI to tell salespeople what to say during calls. See the pitch deck that helped it raise $8 million.

Othello, a sales intelligence startup, has secured $8 million in funding to develop artificial intelligence tools that guide sales representatives during live customer calls.

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The briefing

The story
in brief.

What happened, who it affects, and why it landed on our intelligence desk — in plain English, sixty seconds or less.

Othello, a sales intelligence startup, has secured $8 million in funding to develop artificial intelligence tools that guide sales representatives during live customer calls. The company’s technology analyses conversations in real time, suggesting optimal phrasing and responses to improve engagement and conversion rates. Business Insider published the pitch deck that facilitated this investment, offering insights into the company’s strategic vision. This development highlights the growing integration of generative AI into direct sales workflows, shifting the focus from post-call analysis to immediate, real-time assistance for frontline professionals.

Employer demand for AI Strategy skills — indexed growth since 2019
Indicative index of skill mentions in professional job postings for the field this story moves (2019 = 1)

Your move

What this means
for your career.

Every headline redistributes opportunity. Here is who this one rewards — and how to be on the right side of it.

Real-time AI coaching is reshaping sales competencies, making adaptability and emotional intelligence more valuable than rote memorisation. You must shift from relying on static scripts to mastering dynamic conversation flows. Focus on developing active listening skills and the ability to interpret AI suggestions critically rather than following them blindly. Professionals in customer-facing roles should prioritise courses on negotiation psychology and data-driven communication. Smart practitioners will experiment with conversational AI tools to understand their limitations and strengths. Prepare to demonstrate how you leverage technology to enhance, not replace, human connection. This evolution demands that you become comfortable with continuous feedback loops, ensuring your personal brand remains authentic despite algorithmic assistance.

For this story, the fields that convert it into pay are AI Strategy, Sales Management, Artificial Intelligence and Communication Skills — exactly the programmes matched below. The chart shows the indicative salary uplift certified professionals report in each of those fields; every one of them is a click away, from £79, finishing in as few as 20 days.

Indicative salary uplift in the fields matched to this story
Indicative ranges from published continuing-education salary studies, by field — each field is a recommended course below

Matched to this story

Enrol in these
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