The Times of India · 8 Oct, 01:31 · Business briefing

Premium spirits sales soar past cheaper liquor: Report

Recent industry data indicates a significant shift in consumer behaviour, with premium spirits sales outperforming cheaper liquor alternatives.

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The briefing

The story
in brief.

What happened, who it affects, and why it landed on our intelligence desk — in plain English, sixty seconds or less.

Recent industry data indicates a significant shift in consumer behaviour, with premium spirits sales outperforming cheaper liquor alternatives. This trend reflects a broader move towards quality over quantity in alcoholic beverage consumption. Professionals in the hospitality and retail sectors are observing increased demand for high-end brands and curated experiences. The report suggests that consumers are willing to pay a premium for perceived quality and brand prestige, altering traditional market dynamics.

Employer demand for Strategic Marketing skills — indexed growth since 2019
Indicative index of skill mentions in professional job postings for the field this story moves (2019 = 1)

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What this means
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This shift signals that expertise in luxury branding and high-end customer experience is becoming increasingly valuable. You should focus on understanding the nuances of premium consumer psychology and the art of upselling sophisticated products. If you work in retail or hospitality, deepen your knowledge of premium brand storytelling and exclusive service standards. Consider upskilling in strategic marketing to better position high-value offerings. Professionals in supply chain management must also adapt to handle higher-value inventory with greater care. To stay ahead, analyse current luxury market trends and refine your sales techniques to cater to discerning clients who prioritise quality and exclusivity over price.

For this story, the fields that convert it into pay are Strategic Marketing, Tourism And Hospitality, Business And Management and Marketing — exactly the programmes matched below. The chart shows the indicative salary uplift certified professionals report in each of those fields; every one of them is a click away, from £79, finishing in as few as 20 days.

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