marketech apac · 17 Sep, 14:19 · Artificial Intelligence briefing

Puresta launches EVERQ to connect AI skin assessment with dermatology care

Puresta has introduced EVERQ, a new platform designed to integrate artificial intelligence-driven skin assessment tools with professional dermatology services.

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The briefing

The story
in brief.

What happened, who it affects, and why it landed on our intelligence desk — in plain English, sixty seconds or less.

Puresta has introduced EVERQ, a new platform designed to integrate artificial intelligence-driven skin assessment tools with professional dermatology services. This initiative aims to bridge the gap between digital diagnostics and clinical care, offering users a seamless pathway from initial AI-based analysis to expert medical consultation. The launch reflects a growing trend in the health-tech sector where technology facilitates more accessible and efficient patient engagement. For professionals, this development highlights the increasing convergence of digital health solutions and traditional medical practices, potentially reshaping how skincare and dermatological advice are delivered and managed in the consumer market.

Employer demand for Healthcare Management skills — indexed growth since 2019
Indicative index of skill mentions in professional job postings for the field this story moves (2019 = 1)

Your move

What this means
for your career.

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You should recognise that the integration of AI in healthcare delivery is accelerating, creating demand for professionals who can navigate both technical and clinical landscapes. Skills in data interpretation, regulatory compliance, and digital health product management are rising in value. If you work in healthcare, tech, or marketing, pay close attention to how AI enhances patient journeys. A smart professional would upskill in understanding AI ethics and healthcare data privacy to remain competitive. Consider exploring roles that bridge technology and patient care, or enhance your current position by leading initiatives that leverage digital tools for better health outcomes. Stay informed on regulatory frameworks governing AI in medicine to ensure your strategies are both innovative and compliant.

For this story, the fields that convert it into pay are Healthcare Management, Artificial Intelligence, Data Science and Digital Marketing — exactly the programmes matched below. The chart shows the indicative salary uplift certified professionals report in each of those fields; every one of them is a click away, from £79, finishing in as few as 20 days.

Indicative salary uplift in the fields matched to this story
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