IT Brief UK · 25 Sep, 07:00 · Technology briefing

PwC UK appoints Jeremy Bassinder as Chief AI Officer

PwC UK has appointed Jeremy Bassinder as its new Chief AI Officer.

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The briefing

The story
in brief.

What happened, who it affects, and why it landed on our intelligence desk — in plain English, sixty seconds or less.

PwC UK has appointed Jeremy Bassinder as its new Chief AI Officer. This senior leadership appointment signals the firm’s commitment to integrating artificial intelligence across its professional services. Bassinder will oversee the strategic deployment of AI technologies, aiming to enhance service delivery and operational efficiency. The move reflects a broader trend among major professional services firms to elevate AI governance to the executive level. For industry observers, this highlights the growing importance of dedicated AI leadership in driving digital transformation within large corporate structures.

Employer demand for AI Strategy skills — indexed growth since 2019
Indicative index of skill mentions in professional job postings for the field this story moves (2019 = 1)

Your move

What this means
for your career.

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This appointment signals that AI leadership is no longer optional for top-tier professional services. You must treat AI strategy as a core competency, not just a technical niche. Professionals in consulting, audit, and advisory roles should prioritise understanding how AI drives business value. Focus on developing skills in AI governance, ethical implementation, and strategic integration. If you are in a leadership position, demonstrate how you can align AI initiatives with broader organisational goals. For individual contributors, upskill in data literacy and AI applications relevant to your specific domain. Start by mapping current processes where AI could enhance efficiency. Engage with internal AI working groups or seek external certification in AI strategy to remain competitive in an increasingly automated marketplace.

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Indicative salary uplift in the fields matched to this story
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