Asian Business Review · 30 Sep, 02:54 · Business briefing

Seven in 10 Singapore consumers plan holiday shopping online

A recent report from the Asian Business Review indicates that seventy percent of Singaporean consumers intend to conduct their holiday shopping via online channels.

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The briefing

The story
in brief.

What happened, who it affects, and why it landed on our intelligence desk — in plain English, sixty seconds or less.

A recent report from the Asian Business Review indicates that seventy percent of Singaporean consumers intend to conduct their holiday shopping via online channels. This significant shift highlights the growing dominance of digital commerce in the region’s retail landscape. For professionals, this statistic underscores the accelerating transition away from traditional brick-and-mortar interactions towards virtual purchasing experiences. Understanding this consumer behaviour is crucial for strategists and marketers operating in Singapore’s competitive market, as it reflects broader trends in digital adoption and changing shopper expectations during peak seasonal periods.

Employer demand for Digital Marketing skills — indexed growth since 2019
Indicative index of skill mentions in professional job postings for the field this story moves (2019 = 1)

Your move

What this means
for your career.

Every headline redistributes opportunity. Here is who this one rewards — and how to be on the right side of it.

This surge in online holiday shopping demands immediate attention from professionals in commerce and technology. You must prioritise skills in digital customer acquisition and retention, as competition for online visibility intensifies. Focus on mastering data-driven decision-making to interpret consumer behaviour patterns effectively. If you work in retail or e-commerce, upskilling in conversion optimisation and digital marketing is no longer optional; it is essential. Smart professionals should immediately audit their current digital competencies and enrol in courses that enhance their ability to drive online sales. By aligning your expertise with these shifting consumer habits, you position yourself as a valuable asset capable of navigating the complexities of the digital marketplace.

For this story, the fields that convert it into pay are Digital Marketing, AI in E-Commerce, Conversion Rate Optimisation and Data Science — exactly the programmes matched below. The chart shows the indicative salary uplift certified professionals report in each of those fields; every one of them is a click away, from £79, finishing in as few as 20 days.

Indicative salary uplift in the fields matched to this story
Indicative ranges from published continuing-education salary studies, by field — each field is a recommended course below

Matched to this story

Enrol in these
to benefit.

These programmes position you for exactly this shift — online, self-paced, and finishing with a verifiable certificate you can share the day you pass.