adobo Magazine · 9 Sep, 09:56 · Artificial Intelligence briefing

Standard Chartered and dentsu Singapore bring AI innovation to latest 'Now’s Your Time for Wealth' campaign

Standard Chartered and dentsu Singapore have collaborated to integrate artificial intelligence into their latest 'Now’s Your Time for Wealth' campaign.

What it means for you ↓ Courses for this story

25–40%salary premium for professionals with applied AI skills

11xgrowth in AI job adverts since 2019

66%of leaders won't hire without AI literacy

20days to your first credential

The briefing

The story
in brief.

What happened, who it affects, and why it landed on our intelligence desk — in plain English, sixty seconds or less.

Standard Chartered and dentsu Singapore have collaborated to integrate artificial intelligence into their latest 'Now’s Your Time for Wealth' campaign. This partnership highlights a strategic shift towards leveraging advanced technology to enhance financial marketing efforts. The initiative demonstrates how major financial institutions are adopting AI-driven solutions to personalise customer engagement and improve campaign efficiency. For professionals, this signals a growing convergence between traditional banking services and cutting-edge digital innovation, emphasising the need for cross-functional expertise in both finance and technology sectors.

Employer demand for AI in Marketing skills — indexed growth since 2019
Indicative index of skill mentions in professional job postings for the field this story moves (2019 = 1)

Your move

What this means
for your career.

Every headline redistributes opportunity. Here is who this one rewards — and how to be on the right side of it.

This collaboration signals that AI is no longer optional in financial marketing; it is essential. You must understand how AI enhances customer targeting and campaign personalisation. Professionals in finance and marketing should prioritise learning AI strategy and digital analytics. If you work in banking, you need to bridge the gap between technical teams and creative agencies. Upskill in AI applications for marketing to remain relevant. Monitor how data drives decision-making in wealth management campaigns. Engage with cross-functional projects to build experience in tech-enabled financial services. Your next step is to master tools that interpret consumer behaviour through AI, ensuring you can deliver measurable value in an increasingly automated landscape.

For this story, the fields that convert it into pay are AI in Marketing, Digital Marketing, AI in Banking and Data Science — exactly the programmes matched below. The chart shows the indicative salary uplift certified professionals report in each of those fields; every one of them is a click away, from £79, finishing in as few as 20 days.

Indicative salary uplift in the fields matched to this story
Indicative ranges from published continuing-education salary studies, by field — each field is a recommended course below

Matched to this story

Enrol in these
to benefit.

These programmes position you for exactly this shift — online, self-paced, and finishing with a verifiable certificate you can share the day you pass.