Reuters · 2 Oct, 12:51 · Technology briefing

Swedish ball-bearing ad revives Greta Garbo with US, Chinese AI

A Swedish ball-bearing manufacturer has released a promotional video featuring a digital recreation of Greta Garbo.

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The briefing

The story
in brief.

What happened, who it affects, and why it landed on our intelligence desk — in plain English, sixty seconds or less.

A Swedish ball-bearing manufacturer has released a promotional video featuring a digital recreation of Greta Garbo. This project utilises artificial intelligence tools developed by both American and Chinese technology firms to resurrect the late actress’s likeness. The campaign demonstrates how legacy brands are increasingly adopting advanced generative AI to create engaging, historically resonant marketing content. This development highlights the growing global collaboration in AI technology and its practical application in commercial advertising, signalling a shift towards more immersive and personalised consumer experiences.

Employer demand for AI in Marketing skills — indexed growth since 2019
Indicative index of skill mentions in professional job postings for the field this story moves (2019 = 1)

Your move

What this means
for your career.

Every headline redistributes opportunity. Here is who this one rewards — and how to be on the right side of it.

This development signals that AI-driven content creation is no longer experimental but commercially viable. For your career, adaptability is now paramount. Professionals in marketing and media must understand generative AI ethics and workflow integration. You should focus on upskilling in prompt engineering and digital asset management. Creatives must learn to collaborate with AI tools, while strategists need to assess brand risks associated with digital resurrection. Smart professionals will immediately audit their current tech stack for AI compatibility. Prioritise courses in AI strategy and digital marketing to stay relevant. Embrace hybrid roles that blend technical AI literacy with creative direction, ensuring you can leverage these tools to enhance productivity and innovation within your organisation.

For this story, the fields that convert it into pay are AI in Marketing, Digital Marketing, AI Strategy and Artificial Intelligence — exactly the programmes matched below. The chart shows the indicative salary uplift certified professionals report in each of those fields; every one of them is a click away, from £79, finishing in as few as 20 days.

Indicative salary uplift in the fields matched to this story
Indicative ranges from published continuing-education salary studies, by field — each field is a recommended course below

Matched to this story

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