lookout.co · 16 Sep, 10:49 · Business briefing

This week in Santa Cruz County business: New executive director of Volunteer Center sets out his goals; Joby embarks on national tour

Recent business developments in Santa Cruz County highlight two distinct sectors.

26%average salary uplift after a professional certificate
2.7xfaster promotion for certified professionals
71%of leaders prefer candidates who upskill continuously
20days to your first credential
The briefing

The story
in brief.

What happened, who it affects, and why it landed on our intelligence desk — in plain English, sixty seconds or less.

Recent business developments in Santa Cruz County highlight two distinct sectors. The local Volunteer Center has appointed a new executive director, who is outlining strategic goals to enhance community engagement and operational efficiency. Simultaneously, Joby Aviation, a prominent eVTOL manufacturer, has launched a national tour. This initiative aims to promote its aerial mobility solutions and expand its market presence across the United States, signalling continued growth in the advanced aviation industry.

Employer demand for Leadership skills — indexed growth since 2019
Indicative index of skill mentions in professional job postings for the field this story moves (2019 = 1)
20191x20201.3x20212x20222.8x20234.1x20245.8x20258.3x202611.2x
Your move

What this means
for your career.

Every headline redistributes opportunity. Here is who this one rewards — and how to be on the right side of it.

This news signals a dual opportunity for professionals in community leadership and advanced aviation. The Volunteer Center’s appointment underscores the rising value of non-profit governance and strategic planning skills. Meanwhile, Joby’s national tour highlights the critical need for expertise in urban air mobility, regulatory compliance, and public relations. You should focus on enhancing your project management and leadership capabilities to navigate complex stakeholder environments. If you work in aviation or tech, deepen your knowledge of regulatory frameworks and public engagement strategies. Consider upskilling in public administration or crisis management to remain competitive. Proactively networking with local industry leaders will position you favourably for emerging roles in these dynamic sectors.

For this story, the fields that convert it into pay are Leadership, Public Administration, Project Management and Crisis Management — exactly the programmes matched below. The chart shows the indicative salary uplift certified professionals report in each of those fields; every one of them is a click away, from £79, finishing in as few as 20 days.

Indicative salary uplift in the fields matched to this story
Indicative ranges from published continuing-education salary studies, by field — each field is a recommended course below
Leadership+24%Public Administration+37%Project Management+26%Crisis Management+29%
Matched to this story

Enrol in these
to benefit.

These programmes position you for exactly this shift — online, self-paced, and finishing with a verifiable certificate you can share the day you pass.

Launch pricing shown against standard certificate value. The fee you see today is the fee you lock in.

This briefing is based on reporting by lookout.co on 16 Sep, 10:49. Read the original coverage →

Read the news. Then outrun it.

Every OnlineUni programme is online, self-paced and from £79 — so a headline today can be your credential this month.

You didn't come this far to only come this far.

One more subject and your profile stops looking trained. It starts looking specialised.

Chat with Admissions

OnlineUni Admissions

Tell us where you want your career to go, and we'll find you the right programme.

Chat with AdmissionsCourse guidance, fees, and enrolment help from our team.
Available 24/7 Our admissions consultants are always online to help you choose.
OnlineUni · a TilGlobal brand

Tell us about yourself to get started

OnlineUni · a TilGlobal brand