The Washington Post · 22 Sep, 22:51 · Technology briefing

Trump says he’s renaming AI to ‘super intelligence’

Donald Trump has publicly announced his intention to rebrand artificial intelligence as 'super intelligence'.

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The briefing

The story
in brief.

What happened, who it affects, and why it landed on our intelligence desk — in plain English, sixty seconds or less.

Donald Trump has publicly announced his intention to rebrand artificial intelligence as 'super intelligence'. This statement reflects a broader political and cultural shift in how advanced technologies are framed in public discourse. For professionals, this signals a potential change in regulatory language and industry terminology. Understanding this rhetorical shift is crucial for navigating future policy discussions and corporate communications. The report highlights the evolving narrative surrounding AI capabilities, suggesting that leaders may increasingly use this terminology to emphasise the technology's advanced nature and potential impact on various sectors.

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Your move

What this means
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You must adapt to this shifting terminology to remain relevant. As leaders rebrand AI, your ability to translate technical concepts into strategic business value becomes critical. Focus on developing strong communication skills and strategic thinking. Professionals in policy, marketing, and leadership should monitor how this narrative influences public perception and regulatory frameworks. Update your professional profiles to reflect expertise in both traditional AI and emerging 'super intelligence' concepts. Engage in discussions about ethical implications and strategic integration. By staying ahead of this semantic shift, you position yourself as a forward-thinking leader who understands the nuanced intersection of technology, politics, and business strategy. This proactive approach ensures you remain competitive in a rapidly evolving landscape.

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