Euronews.com · 23 Sep, 11:02 · Artificial Intelligence briefing

Video. AI, ski and Gen Z: dnata’s CEO on the trends driving travel in the UAE

dnata’s CEO outlines key trends shaping the UAE travel sector, highlighting the convergence of artificial intelligence, winter sports tourism, and Gen Z consumer preferences.

What it means for you ↓ Courses for this story

25–40%salary premium for professionals with applied AI skills

11xgrowth in AI job adverts since 2019

66%of leaders won't hire without AI literacy

20days to your first credential

The briefing

The story
in brief.

What happened, who it affects, and why it landed on our intelligence desk — in plain English, sixty seconds or less.

dnata’s CEO outlines key trends shaping the UAE travel sector, highlighting the convergence of artificial intelligence, winter sports tourism, and Gen Z consumer preferences. The report details how technology adoption is transforming operational efficiency while demographic shifts drive new demand patterns. Professionals in aviation and hospitality are urged to understand these intersecting forces, as they redefine service delivery and customer engagement strategies. This analysis provides a factual overview of the strategic priorities guiding major travel conglomerates in a rapidly evolving market landscape.

Employer demand for AI in Aviation skills — indexed growth since 2019
Indicative index of skill mentions in professional job postings for the field this story moves (2019 = 1)

Your move

What this means
for your career.

Every headline redistributes opportunity. Here is who this one rewards — and how to be on the right side of it.

You must adapt to the intersection of technology and shifting consumer demographics. AI literacy is no longer optional; it is central to operational strategy in travel. Simultaneously, understanding Gen Z behaviours is critical for marketing and service design. If you work in hospitality or aviation, prioritise upskilling in AI applications and digital customer engagement. Analyse how automation impacts your current role and identify gaps in your tech stack. Proactively seek projects that integrate data-driven decision-making with personalised service delivery. Ignoring these trends risks professional obsolescence, while embracing them positions you as a forward-thinking leader capable of navigating the complex, tech-enabled future of global tourism and travel management.

For this story, the fields that convert it into pay are AI in Aviation, AI in Hospitality, Tourism And Hospitality and Digital Marketing — exactly the programmes matched below. The chart shows the indicative salary uplift certified professionals report in each of those fields; every one of them is a click away, from £79, finishing in as few as 20 days.

Indicative salary uplift in the fields matched to this story
Indicative ranges from published continuing-education salary studies, by field — each field is a recommended course below

Matched to this story

Enrol in these
to benefit.

These programmes position you for exactly this shift — online, self-paced, and finishing with a verifiable certificate you can share the day you pass.