ABC News - Breaking News, Latest News and Videos · 27 Sep, 21:24 · Technology briefing

Walmart says it's not using personal information to set prices as it expands digital shelf labels

Walmart has clarified that its expansion of digital shelf labels will not utilise personal customer data to determine pricing.

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The briefing

The story
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Walmart has clarified that its expansion of digital shelf labels will not utilise personal customer data to determine pricing. The retailer emphasises that these dynamic pricing tools rely on operational metrics rather than individual consumer behaviour. This announcement addresses growing public concern regarding data privacy and algorithmic fairness in retail. By decoupling price adjustments from personal information, Walmart aims to maintain consumer trust while modernising its in-store infrastructure. The move highlights a strategic balance between technological efficiency and ethical data usage, signalling a broader industry shift towards transparent algorithmic practices in physical retail environments.

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