Omdia · 30 Sep, 12:12 · Artificial Intelligence briefing

Will AI become the new value lever for India’s premium smartphone market?

Omdia reports that artificial intelligence is emerging as a critical value proposition within India’s premium smartphone sector.

What it means for you ↓ Courses for this story

25–40%salary premium for professionals with applied AI skills

11xgrowth in AI job adverts since 2019

66%of leaders won't hire without AI literacy

20days to your first credential

The briefing

The story
in brief.

What happened, who it affects, and why it landed on our intelligence desk — in plain English, sixty seconds or less.

Omdia reports that artificial intelligence is emerging as a critical value proposition within India’s premium smartphone sector. As hardware differentiation plateaus, manufacturers are increasingly leveraging AI-driven features to justify higher price points and attract affluent consumers. This shift suggests that software capabilities, rather than mere specifications, will define competitive advantage. The analysis indicates a structural change in consumer purchasing behaviour, where intelligent features become primary decision drivers for high-end device adoption in this rapidly growing market.

Employer demand for AI Strategy skills — indexed growth since 2019
Indicative index of skill mentions in professional job postings for the field this story moves (2019 = 1)

Your move

What this means
for your career.

Every headline redistributes opportunity. Here is who this one rewards — and how to be on the right side of it.

This shift signals that technical prowess alone is insufficient; you must understand how AI creates tangible consumer value. Professionals in product management and marketing should prioritise skills in AI Strategy and Digital Marketing to translate complex tech into compelling user benefits. If you work in hardware, consider upskilling in software integration to remain relevant. A smart professional would immediately audit their current skill set against AI-driven product cycles. Focus on understanding user experience enhancements powered by machine learning. You should also engage with cross-functional teams to bridge the gap between engineering and commercial strategy, ensuring you can articulate the business case for AI features effectively.

For this story, the fields that convert it into pay are AI Strategy, Digital Marketing, Product Management and Consumer Electronics — exactly the programmes matched below. The chart shows the indicative salary uplift certified professionals report in each of those fields; every one of them is a click away, from £79, finishing in as few as 20 days.

Indicative salary uplift in the fields matched to this story
Indicative ranges from published continuing-education salary studies, by field — each field is a recommended course below

Matched to this story

Enrol in these
to benefit.

These programmes position you for exactly this shift — online, self-paced, and finishing with a verifiable certificate you can share the day you pass.