omdia.tech.informa.com · 30 Sep, 12:12 · Technology briefing

Will AI become the new value lever for India’s premium smartphone market?

Recent industry analysis suggests artificial intelligence is emerging as a critical value driver within India’s premium smartphone sector.

What it means for you ↓ Courses for this story

30%premium for professionals who pair domain skills with tech fluency

3.5xfaster skill turnover — staying current is the moat

74%of employers fund staff who self-start upskilling

20days to your first credential

The briefing

The story
in brief.

What happened, who it affects, and why it landed on our intelligence desk — in plain English, sixty seconds or less.

Recent industry analysis suggests artificial intelligence is emerging as a critical value driver within India’s premium smartphone sector. As manufacturers seek to differentiate high-end devices beyond hardware specifications, AI capabilities are becoming central to consumer appeal. This shift indicates a broader trend where software intelligence, rather than just processing power, defines product value. For professionals, this signals a strategic pivot in the technology market, where AI integration directly influences purchasing decisions and brand positioning in a competitive landscape.

Employer demand for AI Strategy skills — indexed growth since 2019
Indicative index of skill mentions in professional job postings for the field this story moves (2019 = 1)

Your move

What this means
for your career.

Every headline redistributes opportunity. Here is who this one rewards — and how to be on the right side of it.

You must recognise that AI is no longer a niche feature but a core commercial asset. Professionals in product management, hardware engineering, and strategic marketing need to upskill immediately. Focus on understanding how AI algorithms enhance user experience, as this knowledge will dictate your relevance. If you work in sales or operations, learn to articulate the tangible benefits of AI-driven features to enterprise clients. A smart professional would audit their current skill set against AI integration requirements and pursue targeted learning in data analytics or AI strategy. Ignoring this shift risks obsolescence, while embracing it positions you as a key driver in next-generation product development and market expansion.

For this story, the fields that convert it into pay are AI Strategy, Artificial Intelligence, Product Management and Strategic Marketing — exactly the programmes matched below. The chart shows the indicative salary uplift certified professionals report in each of those fields; every one of them is a click away, from £79, finishing in as few as 20 days.

Indicative salary uplift in the fields matched to this story
Indicative ranges from published continuing-education salary studies, by field — each field is a recommended course below

Matched to this story

Enrol in these
to benefit.

These programmes position you for exactly this shift — online, self-paced, and finishing with a verifiable certificate you can share the day you pass.