Yahoo Finance · 29 Oct, 05:31 · Finance briefing

Zen.com rolls out pay-by-bank in nine European markets with Mastercard

Zen.com has launched a new pay-by-bank feature across nine European markets in partnership with Mastercard.

What it means for you ↓ Courses for this story

28%average pay gap between certified and uncertified finance staff

2.4xfaster promotion with a professional credential

83%of finance leaders rank upskilling a top-3 priority

20days to your first credential

The briefing

The story
in brief.

What happened, who it affects, and why it landed on our intelligence desk — in plain English, sixty seconds or less.

Zen.com has launched a new pay-by-bank feature across nine European markets in partnership with Mastercard. This development allows consumers to make direct bank transfers for online purchases, bypassing traditional card networks. The initiative aims to reduce transaction fees and enhance payment security for users. By integrating with existing banking infrastructure, the platform offers a streamlined checkout experience. This expansion marks a significant step in the adoption of open banking standards across Europe. Professionals in fintech and digital commerce should note this shift towards alternative payment methods, which are gaining traction due to cost efficiency and improved user trust in direct bank transactions.

Employer demand for AI in Banking skills — indexed growth since 2019
Indicative index of skill mentions in professional job postings for the field this story moves (2019 = 1)

Your move

What this means
for your career.

Every headline redistributes opportunity. Here is who this one rewards — and how to be on the right side of it.

This shift towards open banking demands that you understand the technical and regulatory landscape of digital payments. Skills in payment gateway integration and financial compliance are now critical. If you work in e-commerce, learn how to optimise checkout flows for bank transfers to reduce cart abandonment. For those in finance, focus on understanding the security protocols and fee structures of direct bank payments. You should update your knowledge of PSD2 regulations and open banking APIs. Smart professionals will proactively seek training in fintech product management or financial technology strategy. This move signals a broader industry trend; ignoring it risks leaving you behind in a rapidly evolving digital economy. Prioritise courses that bridge the gap between traditional banking and modern digital payment solutions to stay competitive.

For this story, the fields that convert it into pay are AI in Banking, Finance and Accounting, Digital Marketing and Cyber Security — exactly the programmes matched below. The chart shows the indicative salary uplift certified professionals report in each of those fields; every one of them is a click away, from £79, finishing in as few as 20 days.

Indicative salary uplift in the fields matched to this story
Indicative ranges from published continuing-education salary studies, by field — each field is a recommended course below

Matched to this story

Enrol in these
to benefit.

These programmes position you for exactly this shift — online, self-paced, and finishing with a verifiable certificate you can share the day you pass.